Gift Annuity Program Launch
Accepting charitable gift annuities responsibly
Launching a gift annuity program is a typical next step for organizations that have made progress with legacy giving. Organizations that have a healthy endowment, are actively promoting bequests, and stewarding long-term annual fund donors are likely candidates for successful charitable gift annuity programs.
Our deliverables in this particular area often include:
Evaluating donor potential
Prospective donors for life income gifts can have considerably different profiles than those who might consider bequest gifts to your organization. Identifying potential among your existing donors for life income gifts is the challenge in evaluating your organization’s readiness for a solid charitable gift annuity program. While your organization might begin bequest discussions with loyal donors in their 40s and 50s, you’ll want to consider your portfolio of older supports as that population will be more inclined to be thinking about life income gifts.
Education Staff
Organizations that accept life income gifts and therefore administer life income gifts are participating in a highly technical and sometimes very specialized environment. There are, however, endless opportunities to capitalize on this environment. Life income gifts provide donors to make a meaningful gift to your organization without breaking their own banks, but their unique circumstances that allow for this type of giving needs to be identifiable to your staff. Further, knowing how to perform calculations for gift annuities is part of the training, as is the closing and administration (or its oversight).
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