Content Marketing White Paper
The Cultivation Funnel: How Content Marketing Can Help You Move Planned Giving Prospects from Awareness to Close
The purpose of this white paper is to familiarize you with the various components of ”Content Marketing,” sensitize you to issues that can affect execution and, overall, help you manage a content marketing program that provides a boost to your overriding goals.
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"PG Calc's marketing white paper "Sharing Success" is the absolute best material I've ever read about planned giving marketing. I know I'll read it many times over and that it will be my roadmap for all my marketing planning going forward."
Stan Davis, J.D.
Director of Gift & Estate Planning