Planned Giving Marketing White Paper
Sharing Success: What Non-Profits Can Learn about Marketing from For-Profits.
Anecdotal evidence, survey responses, and informal interviews with our clients reveal that many of them believe they could be more effective at generating interest in their organizations and attracting new prospects if they had a more thorough understanding of marketing strategy and techniques. The purpose of this piece is to introduce gift planners who are often tasked with marketing activities to a series of techniques used by senior marketers in for-profit environments.
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"PG Calc's marketing white paper "Sharing Success" is the absolute best material I've ever read about planned giving marketing. I know I'll read it many times over and that it will be my roadmap for all my marketing planning going forward."
Stan Davis, J.D.
Director of Gift & Estate Planning