Raising awareness of planned giving, attracting the attention of potential donors, and moving your prospects closer to making a gift are key marketing objectives. Our lead generation and eMarketing tools and services are designed to help you do all of the above.

Lead Generation and eMarketing Tools
PG Calc has a number of lead generation and eMarketing tools that we’re very proud of. We’ll show you how to incorporate them into an integrated marketing effort.

• BatchCalcs - an automated way to make your planned giving electronic or postal mailings more effective by including personalized calculations
• GiftCalcs - a Web-based calculator for use by your site visitors that provides deduction calculations for all planned gift types
• GiftStory – a series of organizationally branded multi-media presentations on 10 popular subjects to educate your prospects on gift plan options
• GiftGuide - a complementary set of interactive Web tools that educates and cultivates planned gift prospects and ultimately recommends a customized gift plan

Feature/Product	BatchCalcs	GiftCalcs	GiftStory	GiftGuide
Personalized calculations for more effective planned giving mailings
Web-based calculator provides deduction calculations for all planned gift types
Online multi-media presentations to educate your prospects on gift plan alternatives
Multi-media presentations for email or download to laptop or CD
Online descriptions for different types of gifts and assets
Gift recommendations from online Q&A session with donor
Ability to customize to match your website
Ability to customize to match your gift acceptance policies
Sample Sites
Plus - customizable to match color scheme of your website		Try	Try	Try
Integrated - full look and feel of your website		Try	Try	Try
Additional Information
Overview	Overview	Overview	Overview	Overview
Frequently asked questions	FAQ		FAQ
Full description of features	Features	Features	Features	Features
Pricing that fits your budget	Pricing	Pricing	Pricing	Pricing

Lead Generation and eMarketing Services
Beyond these lead generation tools, we also help you generate leads in other ways. We’ll assist you in determining who your most likely planned gift donors are, as well as the marketing implementations you’ll need to reach out to them, how you translate those efforts into real prospects, and how you can accelerate and enhance your close rate. We’ll also provide guidance on the effective use of lead generation and direct marketing tools.

If your organization doesn’t have the required marketing resources, for example, you can turn to us to draft compelling copy for your website, newsletter, or email campaign or to direct the creative development process for Web design and newsletter layout. We’ll even interact with the vendors you select to make sure your deliverables are first-class.

Lead Generation Brochure