The best marketing programs are strategically driven, thoughtfully – and, we might add, artfully – constructed, and carefully coordinated to satisfy well-defined objectives.

PG Calc’s strategic marketing consultants can help you with all aspects of a comprehensive marketing program.

Our work begins by helping you define and shape your overall marketing strategy:

• What are the goals of your marketing program?
• What messages work best to communicate the strength and value of your mission?
• Who among your base of donors represents the best potential audience – that is, those most likely to respond?
• How do you identify prospects whom you haven’t targeted before?
• What offers can you extend to your donors and prospects to heighten their interest in providing financial support?
• Are there nontraditional methods available to you to deliver your message?

As the program proceeds, we’ll do an in-depth evaluation of your marketing efforts to ensure you are meeting your marketing needs both effectively and efficiently.