Email and eNewsletters

Your message will stand out in your donor's inbox.

Email is the quickest and most cost-effective way of conveying your planned giving message. Your messaging must be relevant to your donors for it to elicit a response. We can help generate engagement.

 

Extend Your Reach Digitally

Email marketing isn't something the planned giving marketers do just because it's popular. It is attractive due to the channel’s familiarity, flexibility, and universality. Email allows you to build relationships with donors and educate them on planned giving without spending excessively on direct mail printing and postage. Email marketing campaigns can take many forms and at PG Calc we can help you with all of them.

 

E-Newsletters

Every e-newsletter has a distinct theme focused around a donor story, which is then paired with relevant planned giving articles. This focus allows for increased understanding and comprehension. Each e-newsletter is customized to the look and feel of the charity, and design best practices are applied to achieve objectives. We create the design, layout, and content made to order (HTML) in your brand. Our goal is to make every e-newsletter a ”good read."

 

Single Issue Emails

Several times per year you may want to send your donors email on a particular topic such as an IRA Charitable Rollover. Planned giving email directing donors to your website is great awareness building and will update donors about new issues in planned giving. Well crafted email allows your donors to not only begin to see planned giving as a viable option to support your mission, but they may also come to see you as a trusted friend. We create the design, layout, and content made to order (HTML) in your brand.

 

Direct Mail Follow-up

Direct mail is still a trusted and reliable tool in a marketing strategy. However, many planned giving marketers are incorporating an integrated approach by using email to support all direct mail campaigns. The email can reference the message you provided in the direct mail piece, provide additional follow-up information, and include a link to a landing page. By sending a consistent message using two different mediums to touch your donors, you can have a dramatic affect on the success of the campaign. We create the design, layout, and content made to order (HTML) in your brand.

  Email Features

  • It’s Personal
  • It's Targeted
  • It's Trust Building
  • It's Cost Effective
  • It's Measurable
  • It's Educational

 

 


Our Work - eNewsletters

Bryn Mawr College

Caltech

Carnegie Mellon

 

 


What It's Like to Work With Us

We collaborate with you to create a custom digital (email) strategy that best achieves your marketing objectives.   

 

 

Collaboration

To get started, we discuss the strategic goals and objectives of the email campaign. This includes format, theme and scheduling.

Design and Review

We’ll create the design, layout and content with relevant landing pages and an agreed upon call to action. After our testing process, you step in for review and any necessary revision. 

Send and Reporting

We deliver the final HTML code so you can cut, paste, and send. If need be, we can send your email and report results. It’s a hassle-free experience.

 

 


How Can We Help You?

If you need help attracting new donors and keeping current donors engaged, contact us.
Director of Marketing Services

Contact Andrew Palmer:

888-497-4970 E-mail

Have a question?