An interactive calculator that engages donors and prospects on your website
You work hard to get prospects to visit your website, with email blasts, postal mailings, ads in industry publications, newsletters, etc. That’s half the battle. Once there, those visitors have to be engaged and encouraged to take desired actions, and indeed, action is the key. A recent study* indicates that “interactive content is the new compelling force” for increasing conversion rates. The study further states that “Interactive content generates 2x more conversions than passive content.”
GiftCalcs is a web-based, interactive calculator that provides deduction calculations for all of the planned gift types that your organization accepts. Integrated with your website, GiftCalcs lets you brand the calculator, customize the look and feel of the calculator, and add content that specifically reflects your organization’s mission. GiftCalcs deepens engagement for visitors by providing an interactive way to explore gift benefits. Prospects take action, and get accurate answers, while you receive donor lead information.
Research shows planned giving donors make gifts if they believe they can give back to society and help others, in effect, if they can support your mission. With GiftCalcs, potential donors can see how their gifts support your mission, in a quantitative way and in real time. GiftCalcs lets prospects see for themselves how they can make a difference!
Make your website more interactive, while educating, cultivating, and qualifying planned giving prospects. For more information, call us toll-free at 888-497-4970, or email us at firstname.lastname@example.org.
*Content Marketing Benchmark Report, February 2014, Demand Metrics