GiftGuide is a comprehensive Web-based tool that walks existing donors and prospects through a series of questions in plain language and guides them to an ideal gift solution for their needs.

The easy-to-implement tool can make any website work harder to accomplish an organization’s planned gift goals:

• Collect visitor contact information with ease 
• Match content to your gift acceptance policies.  All 8 gift vehicles, 10 presentations, and 17 descriptions can be enabled or disabled individually
• Customize the text of all 17 GiftGuide descriptions or replace generic examples with real donor stories
• Add your organization’s legal name and sample bequest language to the Bequest description
• Link directly to any GiftCalcs calculation, GiftStory presentation, or GiftGuide description from anywhere on your site - for example, embed links to GiftGuide’s rich planned giving content from a more general “Ways to Give” page
• Rely on up-to-date synching with the ACGA rate table or use a custom table
• Use any of a complete set of attractive buttons to lead visitors to the tools on your website

GiftGuide’s questions focus on the prospect’s goals, such as anticipated timing of a gift, whether your prospect desires income, and how much your prospect is considering donating. GiftGuide doesn’t end with the recommendation – it keeps your donors engaged by providing up to three options for further explanation:

• Calculations: Using GiftCalcs, a prospect can move forward with investigating a particular gift by computing its potential tax and income benefits based on the prospect’s assumptions.
  
  
• Movies: Using GiftStory, a prospect can enjoy a Flash-based presentation that contains not only slides with animated illustrations and text, but also narration. The engaging narrator walks your prospect through each presentation at a steady rate that emphasizes comprehension.
  
  
• Descriptions: Written by the experts at PG Calc, the gift descriptions contained in GiftGuide cover all of the common gift plans and gift assets.  Each description is written in straightforward language and divided into Overview, Detail, and Example sections that make it easy for your prospect to learn the workings and benefits of the gift plan. Description text is editable, allowing you to revise the content as desired, for example to replace our generic examples with real donor stories.

Which GiftGuide?

Select the right GiftGuide for your needs

• GiftGuide Plus lets you customize its pages with your site's colors and font, as well as your organization's logo.  The resulting GiftGuide pages will blend well with your site, although they will not be formatted identically to the rest of your site’s pages.  View GiftGuide Plus demo.

• GiftGuide Integrated and GiftGuide with iFrames provide more identical integration to the rest of your site, reflecting the design elements and navigation from your existing planned giving website.  The difference is technical implementation. View a GiftGuide Integrated demo to experience GiftGuide Integrated as well as GiftGuide with iFrames.