A Paradigm for Effective Bequest Fundraising – From Prospect Identification to Realization

Most donors to your charity will NOT make a bequest!  And yet, bequests can be some of the largest gifts your charity will receive, far exceeding the total lifetime giving of these same donors in most cases. Too often charities pursue a “one size fits all” model for bequest fundraising. This webinar will model a paradigm for bequest fundraising where one size does not fit all, enabling you and your colleagues to discover more estate commitments, identify more prospects, and, ultimately, close more estate commitments. The model will include bequest messaging to donors who will never be part of a gift officer’s portfolio and yet who will consider leaving an estate gift to your organization. The goal is for planned giving staff to rethink their bequest fundraising.