Planned Giving Marketing: The 5 Biggest Mistakes You Can Make With Your Planned Giving Website

At PG Calc, we actively work with our clients to create planned giving websites built to serve their mission and the needs of their donors. Over the last 10 years, we have identified 5 critical – and frequently repeated – mistakes that hurt the performance of planned giving websites and make them fail to serve the needs of donors. We’ve listed those 5 mistakes below in the hopes that you can find some key takeaways to improve your planned giving program.