You work at a nonprofit that has an endowment. You know you should be part of the solution to grow it. Or perhaps you work at a nonprofit that doesn’t have an endowment, but you think it’s a missed opportunity that you want to rectify. What’s holding you back? What institutional decisions are making your job harder? How can you get on with the business of closing transformational gifts to your charity?
The intention here is to demystify endowments and set out some best practices for fundraising for them. This article is primarily aimed at fundraisers but does contain ideas that will require coordination and implementation from other areas of your charity.