Whether you are beginning a new program or hoping to invigorate an existing one, achievement of your goals will depend on purposeful integration with your current development efforts and communication strategies.
Creating a Planned Giving Marketing Plan
A planned giving program as a part of an overall fundraising effort can play a significant role in a charity’s success. Organizations big and small have the potential to raise large sums of money through planned giving, and donors receive the satisfaction of both creating a legacy and giving more than they might have dreamt they could. Whether you are beginning a new program or hoping to invigorate an existing one, achievement of your goals will depend on purposeful integration with your current development efforts and
communication strategies.
