Event Schedule
Thursday, March 26, 01:00 PM-02:00 PM
Presenter
Description:
This session will provide a step-by-step guide to launching and executing a highly successful Legacy Match Program. If you've faced resistance from senior leadership in getting a Legacy Match/Challenge approved, this session will equip you with the tools, strategies, and confidence to make a compelling case. You will learn how to leverage existing resources, create an in-house training framework for fundraising staff, and track and report outcomes that demonstrate undeniable impact. Discover how New York University leveraged a $500,000 matching pool to generate over $66 million in new bequest intentions within just 14 months—and how you can apply these insights to transform your own gift planning efforts.
