Effective gift planning requires playing the long game, but how do you demonstrate value in an environment that demands results now? If you are relying solely on realized revenue, you are underselling your program’s impact (and probably taking credit for your predecessor’s work). On the other hand, tracking the number of donor calls is like judging next fall’s harvest by the number of seeds you planted last spring: there are other crucial factors you should be taking into account.
Join us for The Right Metrics for Gift Planning, where we will explore indicators that can bridge the gap between current activity and future revenue and uncover metrics that correlate best with long-term success. Stop chasing the wrong numbers and start measuring what matters.
