Asking Your Donor for Their Largest Gift Ever: A Bequest

Did you know most people give a gift to their favorite charity through their estate that is larger than all their lifetime gifts to that charity combined? Unfortunately, many fundraisers fear a bequest conversation means talking about death, dying, and cutting the kids out of an inheritance. Who wants to do that? In this webinar, Anne Melvin, Senior Learning Consultant to Harvard University’s central fundraising operation and Principal of Dynamic Fundraising Training, will help you reframe your understanding of the bequest ask, learn ways to talk about bequests, and arm you with the kind of knowledge that will help you make the bequest discussion a positive, life-affirming experience.